Content Startup Social Swag Raises 9.56 Cr by FirstPort Capital.

 The new-age content startup Social Swag has recently raised a hefty 9.56 crore rupees amount of fresh funds from unicorn India ventures, and FirstPort capital among others, as said on Friday. It is a company collective brainchild of superstars Akshay Kumar Mahesh Bhupathi and Rana Daggubati. 

Some of the other high net-worth people who joined in the round include Ritesh Deshmukh, Vinay Agarwal, Edward Menezes, Raghu Subramanian, The Blume Founders fund, and also The Shekama Family Trust participated here. 

FirstPort capital led this financial round with an amount of 3.02 crore rupees which is followed by Unicorn ventures who also invested an amount of 1.72 crore rupees. Therefore, individuals such as Kate K Dinshaw, Feroza Jamshed Mody, and Skekaman Family Trust invested around a crore each. Further, the IPV investors also participated in the round with an amount of around 19 lakh. Also, it is to be noted that the remaining amount of money came from the other 50 such investors who joined the fund. 

Social swag was started in the year 2020. It is the making of a celebrity or influencer commerce platform which has been evolving 40 per cent every month for the last five months and is targeted to continue this very trajectory as the online story in our country continues to make out fresh exciting outcomes. 

Actor, entrepreneur, and co-founder of Social Swag said in an interview,

Although Social Swag is yet to file its financial amounts for the Fiscal Year 2022, it has been a pre-revenue stage company for the fiscal year ending in the month of march 2021. According to the annual financial statement with RoC, the company booked a loss of Rs. 42 lakh during the Fiscal Year 2021.